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The Skinny on Facial Care Men Are Taking Grooming Very Seriously B Y KELLIE K . SPEED We seem to be at the start of a male grooming revolution where more and more metrosexuals are realizing that it is no longer taboo to have a multifunctional routine. From daily skincare products that include toners, detoxifiers and rejuvenators, to essential products for healthier, thicker and stronger hair, there are a variety of products on the market today to satisfy the simplest and the most high maintenance needs. Surprisingly enough, men's bathroom cabinets today are equally as filled with skin and hair care products as women's. The male grooming industry has proven to be one of the fastest growing markets today (nearly $15 billion per year) and there doesn't appear to be any slowing down as more and more men are feeling the need to look better and younger as they get older. Here are a few of our top picks for some of the best products on the market that provide maximum results with minimum effort. MiN: MiN Home Maintenance Hair Care is designed to nourish and condition while reducing DHT, a chemical linked to hair loss, increasing scalp circulation, and thickening the hair shaft. These products contain a blend of wheat, oat, and silk proteins to add strength and shine. Vitamins A, B, and C along with green tea extract act as effective antioxidants to prevent build up of residues. Start your daily routine with Wash , a gentle cleanser that prevents clogged pores and helps to maintain a healthy scalp. Follow up with Rinse, a light conditioning treatment designed to bring balance and fight hair loss. (For more information, go to www.min.com.) ZIRH: The stylish, high-quality collection of grooming products include skin care, shaving, hair care, sun care, and fragrance, that are fast and easy to use and offers everything from a fragrance set, body bar, clean, scrub, and rejuvenate system. For those who are new to the skincare routine, try the starter kit, which contains shave gel, Clean face wash, Correct skin serum, and Protect hydrating cream. If you're an expert when it comes to skin care, then try the deluxe kit, a sampling that includes Clean, Correct, Protect, Scrub, Clay Mast, Restore, Refresh, Body Scrub, Body Bar, Shave Cream (8.4 oz.), Shave Gel (3.4 oz.), Fragrance Soothe, Shampoo, Conditioner, Prepare, Shield, ZIRH Eau de Toilette (2.5 oz.), and a ZIRH Fragrance T-shirt (size L). (For more information, go to www.zirh.com.) Anthony Logistics for Men: This fragrance-free line, which consists of more than 30 products, includes four categories: face, shave, hair, and body. A portion of the proceeds from the sale of the Anthony product line is donated to non-profit organizations, including The Cancer Research Institute's Prostate Cancer Initiative to honor the memory of founder and p resident Anthony Sosnick's father, who died of cancer. Quick and easy to use, the solution-based products cover cleansing, toning, shaving, and moisturizing and target skin conditions such as acne, oily skin, wrinkles, and aging. (For more information, go to www.anthony.com.)

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